Search Engine Optimisation (SEO) For Organic Traffic
SEO is a long-term marketing strategy that requires time and technical skills to help improve a website’s organic rankings.
A well optimised website will get more traffic over time, and as your traffic grows so does the authority of your website and Google will reward you with higher rankings Investing in SEO is a great way to ensure the future of your business online.
Pay-Per-Click (PPC) For Targeted Users
On the other hand PPC advertising can enable your website to rank in the top search results for targeted keywords right away.
Through targeting keywords that will relate to a more qualified users search you can directly reach people who have moved passed the research phase of the buying cycle and are ready to buy!
Running a PPC campaign gives you the ability to see results straight away, it is a great option if you need to give your online marketing an immediate boost.
SEO or PPC?
There are some key differences to keep in mind when considering SEO or PPC, the first is that the paid ads appear at the top of the page in Google search results (above the organic listings) so some people will just click on the first thing that appears.
Organic rankings are more trusted by users and traffic from organic via SEO is free, whereas traffic from Google Ads costs you each click.
In many cases, SEO and PPC work best when integrated and strategically aligned.
Adworks Creative offer tailored digital marketing services to best suit your business.
If you’d like some expert guidance on choosing PPC or SEO, lets chat!