Search Engine Optimisation (SEO) requirements and best practices keep changing and as a professional SEO Agency Mornington Peninsula, it is our job to keep in the know!

The following factors will give you insight into some of the essential ranking factors that will help your website rank better in search results.

Keywords

Keywords are words or phrases that identify what people are searching for in Google. It is essential to undertake keyword research in order to discover what people are searching for.

Keyword research can support your content creation and help guide the information your present on each of your webpages.

Optimised Webpage Content

As Google’s algorithm relies on keywords, these words should be mentioned throughout your content and marked up in headings and subheadings as well as your title tags and meta descriptions.

Well-optimised content that is planned around your most important keywords will help your webpages be indexed correctly as well as show up in relevant search results.

Website Speed

Page speed is one of the most important SEO ranking factors, as Google wants to improve the experience a user has online. Google began prioritising websites with faster loading times in its 2018 algorithm update, if your website doesn’t load quickly; particularly on mobile, you could be penalised.

Mobile Friendliness

With more people browsing websites from their mobile phone than from their computer it is essential that your website is optimised for mobile.

Furthermore, Google’s mobile-first indexing now means that Google will show mobile optimised websites first; gearing results more towards mobile users. This means if your website is not mobile-friendly you may be left out of search results completely!

Not sure how your website is ranking in Google?

Contact Us for a free website audit! Adworks Creative SEO Agency Mornington Peninsula

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Discover more about our top tips for a successful website here: 4 Tips For A Successful Website