With the average shopping cart abandonment rate at around 60% for both new and returning customers, it is important to make sure your Ecommerce website is well optimised for your users and you are making the most of online sales opportunities.
Here are 3 great tips from our marketing and Ecommerce website development team.
Simplify the shopping experience
Creating a shopping experience that is easy and exciting will encourage customers to shop with you again. They are also likely to spread good word of mouth about their experience as well.
Providing an excellent mobile shopping experience is of the upmost importance with most online users preferring to use a mobile device. Sharing updates about new products on Instagram with a ‘shop now’ button makes for a seamless journey for mobile users.
Reward customers for their loyalty
Developing a loyalty membership for your store is another way to increase conversions from your current customers, while rewarding their patronage.
Creating a loyalty program can be as simple as rewarding customers on their second purchase at your store or after a set amount is spent with you. Sending discount codes and other offers in emails to existing customers also ass value.
Undertake a remarketing campaign
Remarketing is a way of showing ads to people who have previously visited Ecommerce website. As a lot of traffic will not convert to a sale on the first visit to your website, remarketing offers an opportunity to remind the user of your brand or products.
These campaigns have been proven to boost conversions and increase time spent on your Ecommerce website. Remarketing can help brands stay in front of interested consumers and compelling them to take further action.