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May 10, 2021

Google Web Vitals SEO Update

Is your site ready for the incoming Google Core Web Vitals update?

 A new update for Google ranking algorithm is set to be released this month (May 2021). Google’s Core Web Vitals will incorporate real world, experience metrics into the mix of ranking factors. 

 These metrics have more of a focus on the user experience, including page load time and how quickly a page becomes interactive, which is especially important on mobile.

 It is not so much about the text of the page, which is a traditional ranking signal, but more about the user experience and what it’s like for the user to navigate a website. 

 Each of the Core Web Vitals represents a distinct facet of the user experience and is completely measurable. Along with mobile friendliness, safe browsing and HTTPS security the below factors will affect website rankings:

 Largest Contentful Paint (LCP): measures loading performance. To provide a good user experience, LCP should occur within 2.5 seconds of when the page first starts loading.

 First Input Delay (FID): measures interactivity. To provide a good user experience, pages should have a FID of less than 100 milliseconds.

 Cumulative Layout Shift (CLS): measures visual stability. To provide a good user experience, pages should maintain a CLS of less than 0.1.

Assessment tools that assess Core Web Vitals are PageSpeed Insights, and Google’s Search Console’s Core Web Vitals report.

 A positive digital user experience is something that all businesses should strive for regardless of SEO. If a user is not satisfied with the overall experience of your website, they will leave your site and move on to the next (your competition). 

 Adworks Creative offer website audits, incorporating the user experience. Please contact us to discuss your website and discover how you can stay ahead of your competition. 

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