Now is the perfect time to master your marketing through social media
In a globalised world, where almost everybody is active on Facebook and Instagram, a social media marketing approach to business is an essential element for success. The past 2 years living through the pandemic have reiterated this need for businesses to have a strong online presence in order to develop brand recognition and grow.
For businesses, social media marketing is a great way to engage and communicate with your target audience and increase awareness of your brand. However, we know that delving into the murky waters of social media for the first time can be an overwhelming experience. In light of this, we have compiled a guide to how to get the most from social media marketing and are here to help you every step of the way.
One of the key elements to social media marketing is the effective use of platforms such as Facebook, Instagram and YouTube. In the beginning, these social media mediums were used primarily for people to keep in contact with friends and family and for entertainment. However, these days all 3 of these platforms allow users to connect with brands they like and to research businesses and products/services that they need. The best way to engage with you followers and gain future customers to consistently post interesting, informative and relevant content.
Facebook, Instagram & YouTube – 3 Important Players in Social Media Marketing
For businesses on Facebook it has the benefit of making your company logo very visible and creates brand awareness by allowing users to easily share news about your business to their friend network. Facebook is accessed by roughly 1.79 billion people on a daily basis and is the most popular platform for Australians aged between 16-64 years old. This means that your business can reach a wide and broad audience by using Facebook to your advantage.
Instagram is another social media platform that is very popular in Australia with approximately 62% of users checking their account once a day. At 57% women are slightly higher users of Instagram than men and the most active users are between 18-34 years old. Instagram’s primary purpose is for users to share and consume visual content in the form of images and videos which can be informative, inspiring and/or entertaining. Like Facebook, Instagram makes your logo very visible. It is a fantastic platform for users to share their lifestyles and businesses to tell a visual story about their brand. In this respect, brands on Instagram receive approximately 10 times more engagement with their followers than brands on Facebook. 90% of Instagram users follow brands that they feel an affinity with and whose content they enjoy seeing on a regular basis. Instagram not only allows you to share great images and videos of your products but also enables you to promote your brand’s core values and followers’ aspirations.
Facebook and Instagram allow you to share your new content simultaneously on both platforms. Also, both have the added bonus of enabling you to have unique hashtags which people can follow and alerted to when new posts have been uploaded.
While YouTube is not a platform that people automatically associate with social media it does have value and can be used to market your business effectively, especially if you are business with a lot of video resources. The benefits for your business of maintaining a social presence on YouTube include a potentially huge audience for companies on a tight budget and the ability to tag keywords so that you will have a good chance of being seen when your terms are searched. It also allows you to put links to your website in the description so users can see more of your products. You can also link more videos that you have at the end of the video.
Social Media Marketing Strategy
You don’t always have to create posts that are advertising a product/service that you provide but can use social media to also educate your target audience about your business ethos. More and more now consumers are not just interested in what you sell but the way you go about running your business. Consumers want to trust you and believe that you are providing the best for them always. The more they trust you the more likely they are to share your content with their friends, families and other businesses.
One of the best ways to do this is to use a content marketing strategy. This approach is focused on creating and distributing valuable, relevant and consistent content to attract and retain a clearly defined audience. The ultimate end goal of content marketing is to drive profitable customer action. Content marketing is a fantastic way to engage with your target audience on a regular basis. The consistent use of quality content is an essential ingredient to ensuring content marketing works. The idea behind content marketing is to engage your audience in such a way that they look forward to and actively look out for your social media posts, website blog and emails. This approach consolidates the character of your brand and encourages customer loyalty by taking them on a journey with you.
At Adworks Creative we are passionate about creating you a social media marketing strategy that allows you to boost brand recognition by creating and sharing engaging content on various online platforms. The creation and implementation of a social media marketing strategy for your business will enable you to connect with a larger audience, build up brand profile and consequently drive more traffic to your website.
By implementing a social media marketing strategy such as content marketing you will end up with more organic traffic on your social media sites and your website. For more information on how we can help you to create a social media marketing campaign for your business you can give us a call or email.