April 15, 2021

The Most Important SEO Factors

The Most Important SEO Factors

Search Engine Optimisation (SEO) requirements and best practices keep changing and as a professional agency offering SEO Mornington Peninsula, it is our job to keep in the know!

The following are some of the most basic and essential ranking factors that will help your website rank for relevant search queries. 


Keywords are words or phrases that identify what people are searching for in Google. It is essential to undertake keyword research in order to discover what people are searching for. 

Keyword research can support your content creation and help guide the information your present on each of your webpages. 

Optimised Webpage Content

As Google’s algorithm relies on keywords, these words should be mentioned throughout your content and marked up in headings, subheadings as well as your title tags and meta descriptions. 

Well-optimised content that is planned around your most important keywords will help your webpages be indexed correctly and appear in relevant search results.

Website Speed

Page speed is a very important SEO ranking factor, as Google wants to see a positive user experience. Google will rank websites with faster loading times higher, if your website doesn’t load quickly; particularly on mobile, you could be penalised. 

Mobile Friendliness

With more people browsing websites from their mobile phone than from their computer it is essential that your website is optimised for mobile. Google’s mobile-first indexing now means that Google will show mobile optimised websites first; gearing results more towards mobile users.

Not sure how your website is ranking in Google? 

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